Privacy Policy

1. Introduction

HiTouch ("we," "our," or "us") is an AI-powered real estate CRM platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our application. Please read this policy carefully.

2. Information We Collect

Account Information

When you sign in via Google or Microsoft, we receive your name, email address, and profile picture from the authentication provider. We do not receive or store your password.

Contact & Property Data

You may import or enter contact information (names, addresses, phone numbers, emails) and property data into HiTouch. This data is stored in our database and used to provide CRM functionality including lead scoring, enrichment, and workflow automation.

Third-Party Enrichment Data

When you use our data enrichment features, we query third-party services (such as Enformion, ATTOM, and public county records) on your behalf. The data returned is stored in your account to enhance contact and property records.

Usage Data

We collect information about how you interact with the platform, including pages visited, features used, email open/click tracking, and activity logs. This data is used to improve the service and provide analytics.

3. How We Use Your Information

• Provide, maintain, and improve the HiTouch platform
• Authenticate your identity and manage your account
• Enrich contact and property records with third-party data
• Generate AI-powered lead scores, personas, and recommendations
• Send emails and SMS messages on your behalf through connected accounts
• Execute automated workflows you configure
• Provide customer support and respond to inquiries

4. Data Sharing & Third Parties

We do not sell your personal information. We share data only in the following circumstances:

• Service Providers: We use third-party services for hosting (Microsoft Azure), email delivery (Microsoft Graph API, Azure Communication Services), AI processing (OpenAI), and data enrichment (Enformion, ATTOM). These providers process data on our behalf under contractual obligations.
• Public Records: Enrichment features query publicly available government databases (county auditor records, ArcGIS services) which are already public information.
• Legal Requirements: We may disclose information if required by law, regulation, legal process, or governmental request.
• With Your Consent: We may share information with your explicit consent for purposes not covered by this policy.

5. Data Security

We implement industry-standard security measures to protect your data, including encrypted connections (TLS/SSL), secure authentication via OAuth 2.0, and database encryption at rest. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your data for as long as your account is active or as needed to provide services. You may request deletion of your account and associated data by contacting us. Some data may be retained as required by law or for legitimate business purposes.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict processing of your data
• Export your data in a portable format

To exercise these rights, please contact us at the email address below.

8. Cookies & Tracking

HiTouch uses session cookies for authentication and maintaining your login state. We use tracking pixels in emails sent through the platform to measure open and click rates. We do not use third-party advertising cookies.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a revised "Last updated" date.

10. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

support@hitouch.ai